Criminal enterprises involved in distributing ransomware are making a large profit, with some studies showing profits in the hundreds of millions worldwide. In the Bitdefender study, more than 50 percent of the United States targets paid the ransom, while 40 percent said they would pay if they were hit. However, an effective data recovery strategy and business continuity plan would eliminate the need to pay the ransoms. Developing a process to detect and recover from a data integrity attack is too significant and costly a challenge for a single company to address in isolation. Therefore, the NCCoE has begun collaborating with technology partners and business leaders to develop a comprehensive, cross-industry solution.